FITUR Madrid 2027: Complete Visitor Guide

Planning to attend FITUR Madrid 2027? This international tourism trade fair combines business meetings, destination presentations and cultural experiences, attracting industry professionals and curious travellers.

Here are the confirmed dates, opening hours, ticket options, transport connections and accommodation tips.

What is FITUR Madrid?

FITUR, the International Tourism Trade Fair, is one of the tourism industry’s major annual gatherings. Organised by IFEMA MADRID, it brings together destinations, tourism boards, travel agencies, hotel groups and technology providers.

Professionals can meet partners and discover industry innovations, while weekend visitors can explore destinations and find inspiration for future holidays.

The 2027 edition is FITUR’s 47th, with Puerto Rico as its Partner Country. It will also feature an expanded exhibition area and another edition of the Knowledge Hub, focused on sharing expertise and discussing the future of tourism.

FITUR Madrid 2027 dates, venue and opening hours

FITUR 2027 takes place from Wednesday, January 20, to Sunday, January 24, 2027, at IFEMA MADRID, Avenida del Partenón 5, 28042 Madrid.

Opening hours depend on the day and type of visitor:

• January 20–22 (Wednesday to Friday): 10:00 a.m.–7:00 p.m., exclusively for tourism professionals.
• January 23 (Saturday): 10:00 a.m.–8:00 p.m., for professionals and the general public.
• January 24 (Sunday): 10:00 a.m.–6:00 p.m., for professionals and the general public.

If you are not attending in a professional capacity, plan your visit for Saturday or Sunday. The official activities programme may be updated as the event approaches, so check the FITUR website before deciding which day to attend.

FITUR 2027 tickets: how to attend

Ticket requirements differ for trade visitors and the general public. Professionals need the appropriate accreditation, while leisure visitors should choose a ticket for one of the public opening days.

You can find available passes, current prices and registration details on the official FITUR tickets page. Register using your own details and check the conditions of your ticket before making travel plans.

Booking in advance is sensible, particularly if you are travelling to Madrid specifically for the fair. Professional visitors should also allow time to arrange meetings with exhibitors before the event starts.

What can you see at FITUR 2027?

FITUR is much more than a collection of holiday brochures. Its exhibition halls bring together national and international destinations, tourism organisations and businesses presenting new experiences and industry developments.

Specialised sections such as FITUR 4ALL, FITUR Cruises, FITUR Sports and FITUR TechY cover accessible travel, cruises, sports tourism and technology.

Puerto Rico, the 2027 Partner Country, will have a prominent role in the fair’s international programme. Presentations and activities can offer insight into its culture, attractions and tourism opportunities.

Plan around relevant exhibitors, but leave time to discover unexpected destinations.

How to get to FITUR Madrid at IFEMA

The simplest option for many visitors is Madrid Metro Line 8, which stops at Feria de Madrid, next to the IFEMA exhibition venue. Line 8 connects with Nuevos Ministerios and the airport, making it useful for international travellers.

Several bus services also reach IFEMA, including routes 73, 112 and 122. Taxis and private vehicles are alternatives, although busy arrival periods may mean additional traffic around the venue.

From central Madrid, check your route ahead of time; some journeys require a transfer.

Practical tips for your FITUR visit

A little preparation can make a busy exhibition day more enjoyable. Start by checking the exhibitor catalogue and identifying your priority halls. IFEMA is a large venue, so comfortable shoes are essential.

Keep your ticket or professional pass accessible, and carry a charged phone for navigation, contacts and event updates. If you have scheduled meetings, leave enough time to move between halls.

Consider arriving early, especially on public days. Take breaks, drink water and confirm individual activity times through the official programme. For professional visitors, following up with new contacts after the fair is just as important as meeting them.

Where to stay during FITUR Madrid 2027

Accommodation is an important part of planning your trip, especially when attending several days of the fair. You can choose to stay close to IFEMA or in another area of Madrid that suits your budget and sightseeing plans.

Hotel Madrid Río is located at Calle Antonio López 168, near the Manzanares River and Madrid Río park. The hotel provides an alternative base for visitors who want to experience a neighbourhood beyond the immediate exhibition area.

It is not located next to IFEMA, so allow time for the journey. From the nearby Usera Metro station, Line 6 connects with Nuevos Ministerios, where you can change to Line 8 for Feria de Madrid. Check current services before travelling.

After attending FITUR, you can spend time exploring Madrid Río, the Matadero Madrid cultural centre or the city’s wider selection of restaurants and attractions. If you are planning a January stay, check Hotel Madrid Río for accommodation options and availability.

Frequently asked questions about FITUR Madrid

Can anyone visit FITUR 2027?

Yes, members of the public can visit on Saturday, January 23, and Sunday, January 24. The first three days are reserved for accredited tourism professionals.

Where is FITUR 2027 held?

The event takes place at IFEMA MADRID, Avenida del Partenón 5. The nearest metro station is Feria de Madrid on Line 8.

Should I book tickets and accommodation in advance?

Booking ahead is advisable, particularly if you are travelling from another city or country. Always check ticket availability, opening hours and any changes on the official FITUR website before your trip.